DC - Uses and Gratification

Uses and Gratification theory

Umbro - Fulfilling needs 

When visiting a social media, people look for the content that will fulfill their needs. That could be because of all kind of reasons. From just wanting to pass some time to expressing their opinions about something that is important to them. The three main reasons people visit the sites are entertainment, social interaction, and information. In this blog I want to discuss how Umbro plays into these needs of the consumers.

Entertainment

Umbro does not only want to sponsor the bigger parties involved in the world of football. Apart from the Premier League teams, they have a focus on smaller, less known teams, but which do have a significant influence on the community surrounding their club. Similarities between these teams are that tradition and history play an important role in their identity, and especially in the lives of their supporters. 

Umbro published a video of just how much influence fans can have on a football match. By sharing this video they want to inform and encourage other fans to do the same thing for their team, the team they care about so much.

Social Interaction

As explained above, the fan-base is very important to Umbra and the clubs they sponsor. They wanted to do something back for them. The winners of the #UmbroSquadSelfie got the opportunity to meet their West Ham United idols. 

By interacting with customers in such a physical way, they will feel a connection to Umbro forever. Umbro were the ones that organized a day they will remember for the rest of their lives.

Information

The final main reason for people to visit social media is to find information. It is important for Umbro to keep their customers up to date with the developments which take place in the company. Whenever something new comes out, Umbro is ought to share this with their followers as quickly as possible. At the beginning of the season they can show their new and innovative line of equipment which will maximize the performances that season. At the end, they can encourage their customers to buy the kit their favorite team wore as a remembrance to a unforgettable season.

This is a post about the newest football shoe that is available.